Maximize revenue and streaming engagement with the rapid delivery of targeted ads and recommendations. Scale ad matching effortlessly to accommodate millions of concurrent viewers.
Fast and accurate data insights
These data insights don’t just matter for spot-on recommendations, custom personalization, or ad-matching - they also help OTT streaming services to determine which content to buy or produce, and how to deliver new and innovative services. So the race is on to get the most accurate and actionable insights - in the fastest time possible to hold viewers’ attention and acquire new subscribers.
The need for speed
Avoid the spinning wheel of wait time - and loss of streaming minutes and future ad revenue with a hyper distributed cloud - even if your viewers are outside of major urban locations and centralized cloud regions. Be ready to accommodate mobile streamers that may be farther away from a Wifi connection. Macrometa serves and processes your data within 10 to 50 ms of 80% of the world's population.
Scale for large real-time events
Macrometa delivers hyper scale data processing and API serving for ad tech such as ad cohort match APIs, playback APIs, service protection APIs, device heartbeat analytics to create audience insight – all at scales from a few thousand to 100s of millions of concurrent users.
One converged platform - to extract the most data value
Don’t worry about customizing, deploying, and maintaining separate search and recommendation engines, and digital rights management and entitlements software alongside data analytics and ad matching tools. Leverage Macrometa to deliver these capabilities and easily integrate with existing systems with the Global Data Mesh and minimize “rip and replace” or the cost of relocating data.
Improve Search and Content Results
Increase viewership with more relevant search results and recommendations. No matter how or what they are searching for - relational, real-time search provides multiple ways for viewers to find the best content match.
Enhance Viewer Experiences
Provide a dynamic front-end experience to keep your viewers engaged. Real-time analytics can combine viewers past history, current trends, and other behavior analysis variables for catalog customization.
3x More Ad Revenue
Integrate centralized systems with operational data at the edge for better insights and interactions. Real-time analytics provide more granular ways to look at demographics and further target your audience.
Accelerate Data Enrichment
Enable streaming services to enhance the data of a specific group and integrate new signals, features, and metadata related to your viewers in real time.
Simplify Digital Rights Management (DRM)
Protect digital content from illegal streaming with token management and revocation, and fence exclusive content by region to prevent unauthorized access or distribution.
Watch Party Anyone?
The more your subscribers are engaged and can even influence others to participate in your platform, the more likely they are to stay engaged. Bring people together with multiple screens - at the same time.